It’s all to do with our latest promotional campaign “All we think about is Hardware”.

“The first ad shows a  guy thinking about hardware when he’s clearly got other options”. “The ads will run in a continuous campaign from August through to Christmas in the trade press. There’s a bit of a surprise in September, and then having captured your attention, the ads shift into another gear, and we get serious about why Cornerstone is best equipped to handle your brand’s in-store needs. The reason for the message printed on the back of the Tshirts, Doing It Properly, will become clearer in the next few months.”

Keep an eye out for our team in-store over the coming months: they’re hard to miss.